With the increase in demand for immersive travel and sense of authenticity when compared to other tourist offers, experiential tourism has attracted the attention of tourist offices, organizations and DMOs from the most diverse destinations.
According to a study on the new trends in experiential travel published by Skift, the bet is that this market will be driven by the following trends:
- Food Travel and Gastronomy activities
- Closer proximity to the local community
- Influence of POP culture and media in the choice of destinations
- Merge business trips with leisure periods
- Technological integration
Food Travel and Gastronomy activities
A complete experience that has attracted various profiles of travellers. With a sensory, emotional and social appeal, food tourism manages to meet demands ranging from new culinary skills to learn about local culture and entertainment.
Read more: Understanding the Food Tourism
Closer proximity to the local community
With the boom of social media and travel apps, the number of independent travellers has increased considerably. In search of authenticity, people have given preference for recommendations from local people in relation to restaurants, asked more information about the places they attend, and participate in activities that enable closer contact with the local community.
Influence of POP culture and media in the choice of destinations
Series, TV shows, documentaries, and social media increasingly influence the choice of destinations. In food tourism, this higher exposure to culinary culture makes people more interested in cooking and talk more about food. This increases the search for food activities during travels.
Merge business trips with Leisure periods
According to the study ‘Multi-National Travel Trends’ conducted by Expedia Group Media Solutions (2017), 60% of business trips were extended to include leisure periods. This growth was 40% in relation to 2016. This trend happens mainly in destinations famous for its gastronomy.
With a smartphone in hands, you can read guides and reviews of places and activities, book hotels, and translate any language with just one click. Technological advances do not stop, the trend is that technology is increasingly incorporated in the promotion of tourist activities. It aims to bring more comfort and safety to the traveller – for example, with the use of augmented reality for a virtual tour before booking hotels and activities.
Stay up to date with travelling trends and be sure to consider them in your projects and campaigns.