Skift has published an article with the trends in experiential tourism for 2019. Guess what? Food Tourism activities were in the spotlight! Continue reading to know more!

Experiential Tourism

Tourists want more and more their journeys to be authentic and unique. Experiential tourism remains the ideal tool to meet this type of demand.

Adventurers will continue to pursue truly local and authentic experiences, be it the best food truck in Portland, the hidden beaches of Madagascar or the weaving classes in Peru.


The bet is that the trends listed below will continue to influence experiential travel:

  • Travel and Gastronomic activities
  • Closer proximity to the local community
  • Influence of POP culture and media in the choice of destinations
  • Merge business trips with leisure periods
  • Technological integration
visit local producer is a trend of experiential tourism
Visit local producers as experiential tourism

Travel and Gastronomy activities

A complete experience that has attracted various profiles of travellers. With a sensory, emotional and social appeal, food tourism manages to meet demands ranging from new culinary skills to learn about local culture and entertainment.

Closer proximity to the local community

With the boom of social media and travel apps, the number of independent travellers has increased considerably. In search of authenticity, people have given preference for recommendations from local people in relation to restaurants, asked more information about the places they attend, and participate in activities that enable closer contact with the local community.

Influence of POP culture and media in the choice of destinations

Series, TV shows, documentaries, and social media increasingly influence the choice of destinations. In food tourism, this higher exposure to culinary culture makes people more interested in cooking and talk more about food. This increases the search for food activities during travels.

Merge business trips with Leisure periods

In 2017, according to the study ‘Multi-National Travel Trends’ conducted by Expedia Group Media Solutions, 60% of business trips were extended to include leisure periods. This growth was 40% in relation to 2016. This trend happens mainly in destinations famous for its gastronomy.

Technological integration

With a smartphone in hands, you can read guides and reviews of places and activities, book hotels, and translate any language with just one click. Technological advances do not stop, the trend is that technology is increasingly incorporated in the promotion of tourist activities. It aims to bring more comfort and safety to the traveller – for example, with the use of augmented reality for a virtual tour before booking hotels and activities.

Get ready!

Stay up to date with travelling trends and be sure to consider them in your projects and campaigns.

Click here to read the article published by Skift

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